A new website that turns visitors into enquiries
I write, design and build complete websites for service businesses that get found on Google and in AI search, and make getting in touch the obvious next step.
Why new websites often don’t bring in work
A lot of websites are planned around how they’ll look. Less thought goes into what visitors should do next, and search often waits until after launch.
The gaps show up a few months later. One page tries to explain every service. The contact form sits at the bottom of a long page. Google and AI tools can’t tell what you offer or where you work.
The site looks finished, but new clients still come mostly from referrals.
What your new website comes with
A full website, page by page
Home, a page for each service, about, contact and any other pages your business needs. Giving each service its own page lets Google show the right page for each search.
Copy written for you
I write the words on every page, so they work for Google, AI search and the people reading them. You share your story, business details, past work and reviews, and I shape them into pages that make the case for hiring you.
A design you approve first
I design every page in Figma, a design tool, before writing any code. You see how the site will look and give feedback early, while changes are easy to make.
Built to be found
- Keyword research: finding the words your clients type into Google
- Page titles, headings and descriptions written around those words
- Schema markup: code visitors don’t see that tells Google and AI tools what you do, where you work and what you offer
- Answer-first content and FAQs that AI tools like ChatGPT can quote
- Fast, mobile-first pages, since many visitors arrive on their phone
- Google Search Console set up, so Google knows your site exists from day one
Built to turn visitors into enquiries
- A clear next step on every key page
- Reviews and results placed where visitors make their decision
- Short, simple contact and booking forms
- Analytics and enquiry tracking, so you can see which pages bring in leads
- Every form and booking link tested before launch
Yours from day one
- WordPress or custom code, whichever suits you. I’ll recommend one after our first call.
- Your domain, website and content belong to you, and you get every login at handover.
These are the standard parts of every build. I add more where your site needs it, and my methods change as Google and AI search change.
From first call to launch in 3 to 5 weeks
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Free call
We talk about your business, your best clients and the services you want more of.
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Plan and quote
You get a written plan with the pages, what each one needs to do, the price and the timeline. You only pay once you agree to go ahead.
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Copy and design
I write the copy and design the pages in Figma, then adjust both based on your feedback. Building starts once you approve the design.
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Build
I build the site in WordPress or custom code and set up SEO, AI search and tracking along the way.
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Launch and check
I put the site live, test every form and booking link, and hand over every login.
Your plan shows the exact timeline for your site.
Is a new website the right move?
A good fit if
- You run a service business where one new client is worth a lot.
- You don’t have a website yet, or yours is old, slow or hard to update.
- You’ll judge the website by the enquiries it brings in.
- You can make time for a call and give feedback on the design.
Probably not a fit if
- You need a website live within a few days.
- Your current site works well and only needs one area improved. One of my other services will cost you less.
I’m Mohammed Anaf, Co-Founder & CTO at The FlexFlow. I’ve been building client websites since 2023, and you work with me directly from the first call to launch.
Questions about new websites
Should I choose WordPress or custom code?
WordPress suits you if you want to edit pages yourself and add features with plugins. Custom code keeps the site lean and fast, but most changes then go through a developer. I’ll recommend one after our first call.
Can I update the website myself after launch?
On WordPress, yes. You can change text and images and add new pages without touching any code. On a custom-coded site, most changes go through a developer.
Do you write the content for the pages?
Yes. I write the copy for every page, so each one is ready for Google, AI search and the people reading it. You share your story, business details, past work and client reviews, and I turn them into the pages. What I ask for depends on your business.
When will the new website start bringing in enquiries?
Your forms, booking links and tracking work from launch day, so you can see every enquiry that comes in. Traffic from Google and AI search builds over the following weeks and months, depending on how competitive your market is.
Will I lose my Google rankings if you rebuild my site?
Not if the move is handled carefully. I redirect your old page addresses to the new ones, so the rankings and links you’ve built up pass to the new pages.
Keeping your current website?
AI search visibility
Get named when someone asks ChatGPT or Perplexity for a recommendation.
More about AI search visibilityConversion optimization
More enquiries from the visitors you already get.
More about conversion optimizationLet’s plan a website that brings in work
Tell me about your business and the clients you want more of. Afterwards, you get a written plan and a quote, and you only pay if you decide to go ahead.
Already have a website? Get a free audit